At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Like the seed that has to push through the shell and then through the dirt to find the sun, success doesn’t happen from a leisurely walk on the beach. It’s an acquired habit of pressing up against what makes usun-COMFORT-able, and sometimes pushing through our fear can knock us completely horizontal.