At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
As KTL’s debut EP, he admits that the five chosen tracks are a culmination of trial and error. “Some of the tracks on this EP I wrote five or six years ago, while others came together in the last 12 months,” says KTL. “The process of creating this EP was the process of learning how to write songs that felt authentic to me, then learning how to record them, and then finding a way to make them hold up against other professional recordings — the last of which I never would have gotten close to without others’ help.”