At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
It’s a lot to juggle, but my advice for others who have many irons in the fire is this: take it one day at a time. There will be moments when things are pressing and demand your attention, and moments when you can breathe more easily. Take that laid-back time to imagine your next steps and plan carefully. There is a balance to everything, and balance is the key to my sanity, without a doubt.