At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Hidden behind vocals and a track that define smooth and easy-to-listen-to, “Up in the Air” addresses the struggle and unsettled feeling of having an obscured concept of “home,” a divided identity. Despite the heavier message, SYTË doesn’t get lost in the content, managing to make the track just as fun as the accompanying music video, set to release on the same day as the single.