At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.

Discovery is something we focus on, and to cultivate the next Jazz generation for festival goers. This is very important to the future of the festival. If he can motivate fans of all ages, to come to Telluride to see new bands, like Corey Henry and others, than that is a win all around. We really want something there for everyone.