At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Discovery is something we focus on, and to cultivate the next Jazz generation for festival goers. This is very important to the future of the festival. If he can motivate fans of all ages, to come to Telluride to see new bands, like Corey Henry and others, than that is a win all around. We really want something there for everyone.
So I’m faced with what is a common question for aspiring musicians: when and how can I find the time and energy to be creative?
Make real connections with people that you come in contact with. Whether it’s your friends, business partners or your fans: be honest, be true, be real.
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Eat lightly the day before and the day of. No heavy foods like red meat or rich sauces. Eating light will improve your energy. Chicken, fish and tofu/beans are the best sources of protein that are easy to digest. Fresh juices (no orange juice) are great sources of energy.
Once I got a call about performing at a winery for a local event. During the booking they mentioned that they couldn’t pay me monetarily, but they could pay me in wine. I love wine, so I think, “OK, I’ll be getting at least a case”.
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