At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
I think like all artists I’m just trying to dovetail who I am with who I’d like to be. This one we recorded almost totally live in the studio, no headphones, in the same room. I wanted it just to have that kind of feel and for us just to play until we had a take we could live with and move on with minimal overdubs.
