You’ve got your well-crafted original songs in tip-top shape. You’ve learned a selection of covers that are sure to impress, maybe an Ironic boy band/or hip hop song that you’ll do acoustically, or totally rock it out, whichever way, it’ll be sweet because it’s your unique style.

The pursuit of success requires you to cultivate a commitment to consistency. In other words, you want to always be prepared to give your best performance – while you also have a plan in place to keep getting better.

When I studied recording engineering and production in 1996 at Fanshawe College in Canada, it was all about big studios, getting signed to a record label, and getting radio play. We learned to use magnetic tape, but we leaned toward digital.

With your goals, schedule, and strategies mapped out, you can better predict how long it will take you to master pieces.
So, trust in your practice skills, and set a pace that allows you to learn deeply as well as avoid injury and fatigue.

Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list?

Just the other day I was told by someone who owned a wine bar that they really liked our music and would love for us to play at their place. She then told me the gig paid $75 for a trio.