At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Making my first album was a lot like starting my latest podcast in the sense that I still have no idea what I’m doing with anything, nor do I believe any one else when they say they do. But the reward is clearly more in the experience than in the result.