At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
There wasn’t anything special in regards to art or atmosphere but entering the grounds with the sound of Ty Dolla $ign playing Psycho somewhere in the distance and the warmth Colorado September sun caused the fear to leave my chest. All I could think about all the music I was going to see that weekend, and especially for Kendrick Lamar that night.