At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Discovery is something we focus on, and to cultivate the next Jazz generation for festival goers. This is very important to the future of the festival. If he can motivate fans of all ages, to come to Telluride to see new bands, like Corey Henry and others, than that is a win all around. We really want something there for everyone.
In practical terms, how can you double, triple or quadruple the size of your fan base in a short period of time?
If you’re frustrated that you’re not getting picked, one plan is to up your game, to hustle harder, to figure out how to hone a pitch and push, push, push.
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I just read an article on Marketing Prof’s about a technique that will make it easier for us musicians to get new and existing fans to like, share and maybe even buy more of our music and merch.
Remember that social media is just a tool in the marketing requirements of your music. Sure, interacting with fans is fun. But don’t let that overtake the time needed to do your actual job – which is to create music.
Twitter is offering musicians, artists and music brands a chance to expand their audiences by offering them $50 Twitter Ads credit.
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