At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Some songs went into directions that just didn’t fit. We tried some ideas that needed to be tried, and resulted in other ideas that ended up working. Our sound comes from the wide variety of music that we all listen to.