At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
The way we’ve managed to be successful as an independent band is by delegating tasks. Our core band is a duo, so one of us communicates with the booking agent and advances the shows, and keeps track of the band finances on and off the road.