At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
As a songwriter myself, I’m well aware that inspiration doesn’t usually strike at the most convenient times. Finding my way back to many of my initial lyric and music ideas has destined some potential songs to be forever MIA. Enough is enough. There’s got to be a better way.