At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
I received my Bachelor of Arts Degree in Music, Vocal Emphasis. The irony is that while in a program entirely dedicated to the Arts, I often felt the most stymied and stunted I’d been artistically, specifically in my music.