At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
I’ve been going to Nashville a lot over the years. One of the first companies to embrace me and let me write with their writers was Carnival Music. The president Frank Liddell happens to be married to Lee Ann. So the song “fly” which I co- wrote with Carnival writer Brent Cobb got into her hands and she liked it enough to cover it!