At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Times have changed, and if you want to make some part (or all) of your living by writing, recording or performing music, you actually have to SELL something. That is, you have to offer something that will compel people to GIVE YOU THEIR MONEY.
