At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Yes, its easy for artists to sign with Company X or Y and think their work is taken care of. But the hard truth of the matter is, you still have to create the demand for your business and brand yourself.