At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
When I first moved to Chicago, I didn’t know anybody. I take that
back, I think I had one friend. But I didn’t know any musicians, and I
certainly didn’t know any venues or talent buyer