At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
I’ve been a full time national touring musician for the last 8 years, maybe more but I don’t want to admit it. I try to write honest, upbeat, percussive songs that tell stories from a few different perspectives.