At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
“There are a lot of songs out there that objectify women in ‘explicit’ ways, so we wanted ‘Lovely Ways” to be a light and fun narrative that not only highlights outer beauty but inner beauty. And we wanted the song to do that in way that honors women, while giving everyone a song they can relate to and sing along to.