At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
As a touring band making a name for ourselves across the country, we’ve definitely seen our fair share of ups and downs. Hopefully some of these tips can both spare hardships as well as provide insight on how to survive the road: