At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
keep your expenses very low. keep working on your art. don’t be afraid to do other things to make money in the short term. avoid the performance mentality. the main business strategy is to build your own audience.