At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
The textbook pop song structure is verse – chorus – verse – chorus – bridge (also known as the “middle eight”) – chorus. At its most basic level, structure is repetition. If no element of the song repeats, it has no structure.