At the end of the day you’re a musician first and a marketer second. It’s always okay to bring in some outside help, but knowing the most common marketing mistakes musicians make will help you set yourself above the crowd by embracing the new opportunities available to you for promoting your music.
Indie alternative band Nature’s Neighbor released their single “Monday Morning Drive” on March 12. The single is the first release from the group’s upcoming album, Otherside, releasing May 14. Like most songs on Otherside, “Monday Morning Drive” was written remotely via email. It was written during the first wave of COVID-19 and is about feeling grateful for health and the companionship of loved ones. The song features a voicemail exchange between band members Terrill and Brandon where Terrill checked in on Brandon’s family during the pandemic.