Category Archives: Marketing

Getting picked (need to vs. want to)

Marketing  Uncategorized

If you’re frustrated that you’re not getting picked, one plan is to up your game, to hustle harder, to figure out how to hone a pitch and push, push, push. »

How to Get More Likes, Subscribes and Shares Using Newtons First Law

Advertising  Marketing

I just read an article on Marketing Prof’s about a technique that will make it easier for us musicians to get new and existing fans to like, share and maybe even buy more of our music and merch. »

Expand Your Twitter Audience


Twitter is offering musicians, artists and music brands a chance to expand their audiences by offering them $50 Twitter Ads credit. »

I Chose Pledge Music.


I needed to find a unique way to release this album and raise funds to promote it. I chose PledgeMusic. »

Cathy Heller’s Imagine Nation

Marketing  Music

Born on Long Island, to a piano teacher and a psychologist, Cathy Heller has always had a love for music and an insight and compassion well beyond her years. »

Top 10 Brand Building Secrets

Lessons  Marketing

It’s a process that starts with unearthing who you are, committing fully to it, boldly – even outrageously – sticking your neck out, and running all the way to the finish line with it. »

Next Steps to Music Licensing

Marketing  Money

My music career has advanced significantly in the two years since I first wrote about film and TV placement. As more and more licensing opportunities become available to indie artists, I’m often asked for advice. »

What Artists Should Know About ReverbNation’s Promote It

Advertising  Marketing

Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list? »

Going Outside the “Bar”

Marketing  Touring

As an acoustic artist, Playing to your friends and family, around the campfire, local coffee houses and small bars is a no brainer. But, I challenge you to go outside your comfort zone. »

How to Make Band T-Shirts in 30-Minutes or Less

Advertising  Marketing  Uncategorized

Sure, a killer t-shirt is a fantastic walking advertisement. But the overhead, the merch girl/guy and the design are a pain. »