Category Archives: Marketing

Promoting on the Internet


Promoting on the Internet! by Jessica Mellott A few years ago I realized how easy it was to share news about my music on the internet. Through internet promotion, I have gained tons of new fans, received hundreds of thousands … »

Your Music Video

Gear  Marketing  Resources

Animoto enables you to use your own photos and video clips to produce TV & film-quality music videos in just minutes. These video clips and photos are perfect for your bands EPK package. They can also be used to keep … »

Cyber PR Music Campaigns

Marketing  Resources

Cyber PR Music Campaigns By Ariel Publicity Are you ready to reach the next level of success with your music, but you’re just not sure what it’s going to take to give your career the boost it needs? You may … »

The Case for Online-Only Promotion


The Case for Online-Only Promotion By Brian Hazard Huntington Beach, CA Click to Listen I promote to establish and nurture a genuine relationship with my fans. I measure my success by the number of subscribers to my mailing list. Notice … »


Marketing  Music

I am an independent musician who has proudly played over 600 shows in 60 cities. I have done countless radio and tv interviews and built my own indie label, publishing and licensing company brick by brick. I have placed over 100 songs in films and television programs including The Matrix: Revisited and Animatrix, Dodge, Jeep, Chrysler, DVD’s of Nip/Tuck, The Closer, Ice Age 2, We Are Marshall »

Let the 2018 Indie Bible Work for You

Marketing  Resources  Touring

No more waiting for that record deal, manager or booking agent to get things done for you. You need to get your music heard in order to obtain all three of those goals alone. The 2010 Indie Bible gives you the tools and resources you need to get your music heard today. »

LESS IS MORE – Creating Your Web Presence


He (Craig Buhler) told me it flows around the philosophy that “LESS is MORE!” and not complicating what should be simple. Something I have used from that day forward. It became a “Lotus Notes” catch phrase in my programming career, and soon was used in many Banking campaigns in Southern California, where banks were trying to win you over with all of the sorted crap they could muster and throw at you, to entice you to their ranks as a new customer. »



Head Above Music would like to wish everyone a very Happy New Year. A special thanks to all the artists who contributed in the last two months, 82 articles in all. There is nothing like being able to turn to … »

No Such Thing as a Face For Radio

Marketing  Music

No Such Thing as a Face For Radio by Jefferson Montoya There was a time when a musician could remain unseen and still promote their sound. The music spoke for, and sold, itself. That was the time of radio and … »

And The Winner Is: Will Awards And Contests Lead To Bigger Things?


nter Contests You Have A Chance Of Winning—Sounds like a given, but you’d be surprised how many new bands enter Billboard’s contests for the first time and are then amazed when they don’t walk off with a room full of accolades. »