I needed to find a unique way to release this album and raise funds to promote it. I chose PledgeMusic.
Category:
Marketing
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Born on Long Island, to a piano teacher and a psychologist, Cathy Heller has always had a love for music and an insight and compassion well beyond her years.
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It’s a process that starts with unearthing who you are, committing fully to it, boldly – even outrageously – sticking your neck out, and running all the way to the finish line with it.
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My music career has advanced significantly in the two years since I first wrote about film and TV placement. As more and more licensing opportunities become available to indie artists, I’m often asked for advice.
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Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list?
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As an acoustic artist, Playing to your friends and family, around the campfire, local coffee houses and small bars is a no brainer. But, I challenge you to go outside your comfort zone.