Licensing is one of the few ways writers, labels and publishers are still making money. As a result, with the decline of recorded music sales, the marketplace has become very competitive since everyone including the MAJORS are competing, often for the same placements. This makes it very important to have a great representative, and/or be willing to put in the time and energy it takes to make contacts in this world…preferably both.
Tag:
Publishing
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Born on Long Island, to a piano teacher and a psychologist, Cathy Heller has always had a love for music and an insight and compassion well beyond her years.
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My music career has advanced significantly in the two years since I first wrote about film and TV placement. As more and more licensing opportunities become available to indie artists, I’m often asked for advice.