Sure, a killer t-shirt is a fantastic walking advertisement. But the overhead, the merch girl/guy and the design are a pain.
Marketing
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There is no question that all musicians should have their own website. This has been discussed by so many people in the past that I won’t even attempt to get into this one. Needless to say, the line of reasoning is quite simple:
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Usually it’s the very thing that blocks your voice, stomps on your soul, drags you kicking and screaming to the stage, and keeps you waiting for a deal. It’s the part of you that believes your success comes from others — and that it’s everyone else’s fault that you’re not famous – that your talent hasn’t been recognized yet.
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Our advice to readers would be to own your own city first before hitting the road on long tours before the “fan base” is there. These types of tours can prove to be not only grueling on the band’s finances but also on the internal relationships.
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What is an Autoresponder and why should you give a crap about it?
Well my friend…an Autoresponder is going to become your new best buddy as a modern day DIY musician… -
I measure my success as a recording artist by the growth of my mailing list. The best way to get someone to subscribe is to offer something in return, and a great song is a powerful incentive. Here are ten techniques to negotiate that delicate exchange: