I think that is the real power of social media—authenticity. When folks are hooked up to their Facebook feed, they are totally in their head and their reactions are much more honest than if you’re talking to them in person.
Advertising
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I just read an article on Marketing Prof’s about a technique that will make it easier for us musicians to get new and existing fans to like, share and maybe even buy more of our music and merch.
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Remember that social media is just a tool in the marketing requirements of your music. Sure, interacting with fans is fun. But don’t let that overtake the time needed to do your actual job – which is to create music.
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BEAT100 is completely free and the only social network that rewards it’s users. Our experienced promo team are here to help you get your music out to the world and climb your way to the top
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You’ve got your well-crafted original songs in tip-top shape. You’ve learned a selection of covers that are sure to impress, maybe an Ironic boy band/or hip hop song that you’ll do acoustically, or totally rock it out, whichever way, it’ll be sweet because it’s your unique style.
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Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list?