If you play the same town every week, you’re over-saturating your market. You need to expand constantly. It’s unlikely to have a decent turnout at an important show if there is advertising for smaller shows in the vicinity that same week.
Monthly Archives
October 2009
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A great way to promote and regulate your market campaigns is to sell your own tickets to your shows and it won’t cost you a dime. Eventbrite makes this easy.
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I think that you can always learn from those who came before you. Some fundamentals of touring, such as putting in as much effort to promote, advertise, market, and be human as you do to learn and play your instrument isn’t going to hurt you.
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A pretty cool apparel store right before the promenade on the East side. After hearing the interesting story of Topo Ranch from one of the most laid back owners, I noticed rock posters and a monthly gig advertised on their front window stage.