Licensing is one of the few ways writers, labels and publishers are still making money. As a result, with the decline of recorded music sales, the marketplace has become very competitive since everyone including the MAJORS are competing, often for the same placements. This makes it very important to have a great representative, and/or be willing to put in the time and energy it takes to make contacts in this world…preferably both.
So you got a message on myspace from a licensing company saying your song is perfect for The Hills and they want to place it this week. All you need to do is send a check for $400 and sign this contract