He (Craig Buhler) told me it flows around the philosophy that “LESS is MORE!” and not complicating what should be simple. Something I have used from that day forward. It became a “Lotus Notes” catch phrase in my programming career, and soon was used in many Banking campaigns in Southern California, where banks were trying to win you over with all of the sorted crap they could muster and throw at you, to entice you to their ranks as a new customer.
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