Passive Promotion

I haven’t bought a CD since 2011. If it isn’t on Spotify, to me, it doesn’t exist. Once you’ve experienced the convenience of having the entire history of recorded music in your pocket, why would you go back to…

Running a Facebook ad campaign is confusing. You bid for ad placement, but the price you pay bears little relation to your bid. What’s the difference between reach and social reach, connections and clicks, CPC and CPM? More importantly, is there any way to tell how many people played, downloaded, and shared your song, or signed up for your mailing list?

The textbook pop song structure is verse – chorus – verse – chorus – bridge (also known as the “middle eight”) – chorus. At its most basic level, structure is repetition. If no element of the song repeats, it has no structure.