New York City, NY ) – Singer-songwriter Yaniza released the first single of her new music era entitled “i love you”. Featured on the critically acclaimed Swedish blog PopMuzik, the song describes the most intense part of having a crush. Yaniza says, “I wrote it when I was completely enamored with someone who I was pretty sure was not into me, but as the song says ‘either way I gotta say I’ve fallen’.” From happiness and excitement to a crash of unreciprocated feelings, a crush gone wrong can take people on emotional rollercoasters, and Yaniza has written about it all.
The song includes chimes and various other synthy tones that are meant to sonically represent that dreamy state one enters when crushing on someone. “All of the instruments extraneous drop out at the end when the fantasy bubble is popped and the crusher accepts the truth that they will have to settle for merely admiring from afar,” says Yaniza.
The artist admits that she goes on a similar journey every time she has a crush. Finding herself smitten once again, Yaniza embraces the daydreams and fantasies and recognizes the risk of rejection in “i love you.” The new era for Yaniza brings more vulnerability and an even deeper expression of love. “I have a lot of thoughts about love that need to come out, but I’m finally sharing these thoughts in a way that feels most authentically me,” says Yaniza.
Yaniza is a Jewish, biracial, and bilingual pop singer-songwriter from New York City! She sings in English and Spanish and usually has a huge smile on her face. Yaniza’s tunes bring joy and sunshine to its listeners through catchy lyrics over ukulele or acoustic guitar. Her self-directed music videos also captivate her audience through images of positivity and happiness.
Yaniza initially grew her fanbase by posting acoustic covers of pop songs on YouTube, which consistently garner tens of thousands of views. Her years of hard work brought her thousands of supporters across social media platforms, with over 10,000 on YouTube alone. Yaniza’s covers have gained attention from popular sites such as PopSugar and Glamour in 2020.
Yaniza’s original songs are also making great strides. She has had the opportunity to complete an EP, an album and singles with incredibly talented producers, including Gian Stone (Ariana Grande, Maroon 5) and Joe LaPorta (Shawn Mendes, Imagine Dragons). Yaniza’s most popular song at 60,000 streams and counting is “Fly Away (Free Bird),” a chill, ukulele tune that encourages listeners to be brave and adventurous. “Contigo” is her first Spanglish jam and, quite possibly, the catchiest song she’s ever written! “Quarantine Bae” (2020) is another catchy, poptastic win about the struggles of online dating during a pandemic. Yaniza’s other original songs include “Grateful” (2020) a tribute to her supportive parents, “Losing,” (2019) a heartbreak ballad, and albums “Secrets” (2016) and “Sticks & Stones” (2014). Her songs have been covered by many indie music blogs, such as SheBOPS, Indie Witches, Wonky Sensitive and more.
Yaniza has played many well-known venues around NYC, with guest appearances at B.B. King and Irving Plaza. She was named Artist of the Month twice at The Bitter End, and was a semi-finalist in both the NY Coffee Music Project Competition in 2017 and The Celebration of Music Contest (Bethlehem, PA) in 2019.
After performing all over NYC since 2013, Yaniza ventured out on her first tour in 2019. She played headlining shows, radio shows, and festivals, such as Musikfest and Ladybug Festival among others. She signed with college booking agency, Degy Entertainment, in 2020 and has already played a number of virtual events through them. Whether it’s in-person or online, Yaniza is actively booking more gigs as she writes new bops that encourage listeners to find joy in every day life!
I see you are already live streaming for the college market. Have you enjoyed integrating live streaming into your performances?
Yes! Lockdown started in March and it took all of my scheduled, paid spring gigs away. But I don’t give up easily. Since April 2020, I’ve done 1-2 virtual shows per month and it’s been an absolute blast! It’s hard to pick a favorite platform – I’ve used StageIt, YouTube, Instagram, Facebook, Airtime, Zoom you name it! They all have the ability to read comments in between songs and that’s my favorite part. So I really love and appreciate them all for giving me a place to play safely.
What is your favorite song to perform live?
I have two! First, my original song, “Contigo,” because there’s a crowd participation “ohh ehh ohh” part that is SO much fun! I’ve gotten 5 year olds, elders, and everyone in between to sing along with me both in-person and during virtual shows. Performing that song is always a wonderful reminder of how music unites us in even the simplest of ways. My other fave is my 90s Medley that I put together of songs that were popular in the 90s and early 2000s. I love seeing people’s reactions when I switch between songs and they always sing along! Plus the song I end with always gets the crowd laughing because they don’t see it coming 🙂 You gotta come to a live show to find out which song it is!
What is your relationship like with Social Media and how does it play a role in your music career?
Social media drives me CRAZY. I’m thankful for it because it helps people stay up to date with what I’m doing and it helps me connect with fans, but man is it stressful too! Between trying to battle the algorithm, staring at your increasing and decreasing numbers all day, trying not to overthink why people unfollow you even after you post a super cute selfie, it’s just! It causes a lot of toxic thinking but I also can’t step away from it. I just try to remind myself that social media is the reason I have any fans, so I really am thankful for it!
What are you working on right now?
I am working on a bunch of new songs! I have a release plan in the works and it’s very carefully orchestrated, but it’s my secret 🙂 I will say though that, in the past, I steered away from love songs for the most part but I want to explore that subject a bit more. I know it’s all over music already, but my voice hasn’t been a part of it yet and I want it to be. That and a LOT more ukulele jams, since my song “Fly Away (Free Bird)” is my biggest so far and it’s a ukulele tune! I do love that instrument so much and plan on using it for a lot more of my music and crafting of my style.
What currently inspires you the most?
Anyone who also started a business in Covid! It is rough out there and the fact that we created something new out of a tragic situation is insanely inspiring. It just shows that truly nothing can stop creativity. My motto for a few years has been “where there’s a will, there’s a way,” and it means more to me now than ever before!
How has COVID-19 affected you and your music?
I am so lucky to be one of those few people who have sort of thrived through this pandemic. It has of course been full of both ups and downs, high and low moments, but I am so grateful for the opportunities I’ve gotten that never would have happened if the world didn’t pause for a bit. For one thing, I ended up starting my own business teaching virtual and distanced music lessons to children and this was not part of the plan at all! It was something that people started asking me for so I said yes, and eventually it turned into something much bigger than I ever imagined. I was a classroom teacher for 6 years and left to pursue music full time, but when gigs mostly stopped, I was completely stuck. My music students and their parents are the only reason I’ve been able to comfortably work on my music goals while continuing to exercise my teaching skills. I hope to get some fans on board with lessons too! 🙂 Also I released a song in September called “Quarantine Bae” and it’s definitely one of my most clever songs lyrically! That certainly would not have happened without quarantine. Just gotta make the best of any situation!